Successful Businesses Gain An Edge And Increase Profit By 33% Just By Using Premium Hosting - Web Solve It
  • Home  / 
  • Web Hosting
  •  /  Successful Businesses Gain An Edge And Increase Profit By 33% Just By Using Premium Hosting

Successful Businesses Gain An Edge And Increase Profit By 33% Just By Using Premium Hosting

By CuylerC / February 4, 2018
Successful Businesses Pick Quality Hosting

Remember the last time…

The last time you clicked on a link, and it seemed like the web page  took forever to load.

Did you hit the back button? There is a good chance you did. But why? The site probably only need a few seconds more to load. Why not wait a little longer?

Because…

You, like the rest of the internet users, are acclimatized to fast website load speeds. When a site doesn’t load almost instantaneously, we predictably hit the browser’s back button and exit the site.

And when you are on a site that loads quickly, but the site appears buggy, we often do the same thing.

slow website blues

Remember The Last Time You Went Through This?

How often have you exited a site because when you tried to click a link, or load a video, the page failed to acknowledge your request?

Once again, you reach for the famous back button.

Did you know a site taking longer than 3 seconds to load can increase the click of the back button by 33%?

Here is a great post from Pear Analytics that dives deeper into this topic: https://pearanalytics.com/blog/2009/how-webpage-load-time-related-to-visitor-loss/

3 seconds can equal to a lot of lost revenue. Do you want to lose 33% of the possible revenue generated by your site?

Of course the answer is no…

But how can you make sure that your site loads under 3 seconds, and all the elements work correctly? Well… you need to start with the groundwork. The basic infrastructure that your site operates on.

Your web hosting.

Quite often business owners try to acquire the cheapest hosting possible, unaware they are compromising the quality of their website by doing so.

There are no cheap hosting plans that also deliver superior performance and service.

None.

You are a business owner, and good business owners are willing to spend the the dollars required to ensure their business succeeds.

Web hosting is not one of those tools you can go cheap on. Premium hosting is needed to ensure visitors to your site are given a easy and seamless experience when they access your business website. You must realize the importance of web hosting to your business’s online performance and reputation.

Below, I’ll go into detail about why you need to ensure the web hosting your site operates on is a premium service… and not a discount and shoddy web hosting service.

Note: Would you like to know who we use to host our websites? These guys are the best in the industry, and their trophy case proves it. Get amazing service, fast website speeds, fully maintained and upgraded servers, easy scalability, free website transfers, and a no-hassle guarantee. Be one of the many business owners that rely on A2Hosting. Click here to learn more and take advantage of their 50% off deal on shared hosting for first time purchasers.

Website Speed

I already touched upon it a bit, but I need to reiterate the importance of fast website load times.

33% is not a low number. Think that out of every 100 visitors, 33 have hit the back button, just because the site was slow. That doesn’t take into account how many hit the back button because of other factors...

  • Elements in your site that didn’t work
  • Irrelevant information
  • Their power goes out
  • Phone dies
  • Website non-responsive formatting
  • Text from their friend
  • Dog getting into the garbage
  • Kid screaming for attention
  • The boss walks into your visitors office
  • etc.

There are countless ways and reasons why a visitor exits your site.

your visitors want fast websites

Visitors Want Fast Web Experiences

Why risk another 33% on top of those other factors  just because you decided to save a few bucks on your hosting package?

There are also other reasons why your site can be slow that is not due to your hosting package such as:

  • Image and video files way bigger than they need to be
  • Bloated software
  • Messy website code

This is stuff you can fix on your side of the equation. But the better your hosting package is, the less likely these other site-slowdown factors will influence your website's load time.

How does premium web hosting achieve faster website load times?

By providing top-of-the-line servers that are maintained on a regular schedule, and always running the best software available.

When you pay a premium price, the hosting company can afford to pay for the best and newest servers, software and server upgrades and regular maintenance.

I’m not saying that you paying a higher price is an excuse for the company to waste money and abuse their customer’s cheque books.

"...smart server technicians will ensure that the servers hosting your website allocate server resources in the most efficiently possible manner."

What I am saying is: a well managed web hosting service uses their company’s resources wisely to make sure the customers have the best servers and technology available.

If you want another good resource to show you how to pick a good hosting company, check out this article: How To Choose The Perfect Web Hosting Service For Your New Business Website In 7 Easy Steps

Another point in favour of premium priced hosting companies is that they can spend better money on their technicians.

The right people behind your website's infrastructure is must. These smart server technicians will ensure that the servers hosting your website allocate server resources in the most efficiently possible manner.

This will insure no server resources are wasted and not being used.

Another reason visitors click that back button is...

Poor website infrastructure.

Better Website Infrastructure

A premium web hosting company will make sure their hosting technology interacts optimally with 3rd party software, and device display technologies.

With so many software tools and display sizes out there, it is impossible to operate a website without running into some sort of incompatibility from outside technologies.

Premium web hosting companies are constantly modifying their own server software to interact properly with this outside technology.

And when you run into a new problem, they will work to make their servers work for you. Their people will get on the problem, sometimes coming up with custom made solutions that work just for you.

Don’t expect that type of service from a discount web hosting service.

 And what happens when your website goes down and you think you lost everything…
Losing Your Website Lost

This Happens...

Back Up Redundancy

A premium web host will have your back. They periodically back up your site, so even if something catastrophic happens, they can upload the latest backup.

And to make sure you are extra protected, they’ll back up your site to multiple locations. That means you may have your website backed up to three or more locations around the world.

Because even though they are a premium hosting service, servers are still physical computer towers in a room. And anything physical is prone to natural disaster.

But, by making sure your site is stored in multiple locations, you’ll be sure to have a copy somewhere. Once again, don’t expect this type of extra protection from a discount hosting service.

They may say they have a backup. But where is that backup held? One location? Stored on a cheap backup drive from Best Buy? You won’t know, or you may not want to know.

Premium web hosts will tell you in full confidence, and a guarantee, that your site is safe with them.

Next on the list of premium features…

" Your money is not wasted when you choose a premium web host."

Solid State Hard Drive 

A premium web host will always be running the top technology to make sure your site runs fast.

One type of hardware they will make sure is provided:  A Solid State Hard Drive. SSD is the fastest way to store and access information outside of a faster processor and more RAM.

And you can be sure a premium web host will also make sure they have sufficient levels of RAM and a top of the line processor. No worries there.

Unlimited

Your money is not wasted when you choose a premium web host.

Any self-respecting web host will offer unlimited bandwidth, databases, and websites on at least their mid-range package.

This will make sure you don’t run out of resources for your website to perform the job you intend for it.

As important as the top of the line technology and hardware is, our next benefit of a quality web hosting service is…

Better Customer Service

You pay a good price, you better get good service. If you are paying a premium price, and getting bad service, you are being robbed.

I mentioned it before, but make sure you check out my article about picking a good web host here: How To Choose The Perfect Web Hosting Service For Your New Business Website In 7 Easy Steps

Premium web hosting customer service will be knowledgeable and capable.

They will go deep into a problem, immersing themselves in the technology behind your site to see why a problem has risen.

They will work with other developers of software not part of their organization. Because without that type of communications between two technology companies, you may never be able to solve some problems.

Of course, as it goes with web hosting, you want to make sure the software developers you are a customer of are also willing to work with other companies to solve tech incompatibility problems.

A premium web hosting company will respond to your requests for assistance within 24 hours, and they’ll also have a 24/7 phone number you can call.

Great Service

They Know Your Server And The Technology Inside It

They’ll have experts for different elements of their server technology. And these experts will be continually trained to keep up with the changes in technology.

Premium web hosting companies can also pay their tech support better salaries, and spend money on morale boosting activities.

Happy employees stick around, and experienced people are an asset to your hosting company, and to you.

Ever experience dealing with the new employee?

I’m sure you remember what it was like. You are trying to be polite, because you know they are new, but at the same time, you got to be places, and they are taking 3 times longer to make your coffee.

You are less likely to run in to that type of experience when working for a top quality web hosting company.

After being a customer for a while, you’ll recognize the person you are dealing with, and they’ll remember you.

Just like taking your car in to “your” mechanic, they know your server and the technology behind it.

Note: Would you like to know who we use to host our websites? These guys are the best in the industry, and their trophy case proves it. Get amazing service, fast website speeds, fully maintained and upgraded servers, easy scalability, free website transfers, and a no-hassle guarantee. Be one of the many business owners that rely on A2Hosting. Click here to learn more and take advantage of their 50% off deal on shared hosting for first time purchasers.

Better Physical Server Storage Security

Another key factor, and one that almost everyone forgets about, is the actual security of your hosting companies physical real-world location.

A quality hosting company will make sure your data is safe online. But they also will make sure it is safe off-line as well.

Your top-notch hosting company will ensure your website and the information on it is physically secure through the use of...

On-site Parameter Security

The hosting company will invest in an actual security fence around their building’s parameter to ward off outside threats.

You won’t believe the valuable information smart criminals could extract from a server if they had direct access. You don’t want your customer's sensitive information to be extracted by the world’s dark underground.

A security fence will help prevent this from ever happening. Don’t expect this from the cheap hosting company that is running their business out of their own home, or a low rent suite.

Your premium hosting company will also use...

On-site Security Personel

Premium hosting companies will invest in an onsite security guard or hire a security company to include them in their nightly rounds.

They will also pay from 24/7 monitoring of their building, so police can be notified of anything suspicious, or they can direct their security personal to go check out the situation.

Next, they'll use...

Keeping Your Website Safe

Watching For The Bad Guys

Cameras

Cameras will be installed to record anything that goes on in the building. Used for the 24/7 monitoring, the cameras will also be used to help local authorities find those criminals that broke in to the building.

That is... if they can manage to get past the gates and...

Limited Access Key Doors

Limited access key security allows only trusted company representatives to access the building.

These representatives must be present for the building to be open to other employees and will make it hard for criminals to break in unless they plan on using a battering ram. Obviously, busting down steel doors would make a lot of noise.

By using these different method of security, there is a very low chance of your website data every being exposed to the wrong people.

Once again, don’t expect this level of service from a low-quality hosting company.

Another good reason to invest in a high-quality hosting company is...

Better Online Site Security

You need your website to be secure from external online threats.

Hackers are getting better every day at breaking into websites and stealing data or leaving malicious viruses to attack your visitors.

A premium web host will make sure they are using the most up-to-date methods of fighting off these hackers.

They’ll use technology like...

KernalCare

KernalCare runs 24/7 identifying and warding off threats. The best part is, KernalCare can update while it is working, and doesn’t require your website’s server to restart.

This helps in increasing your site's up time. Every time a server has to shut down for a restart, your site is down too. And when a site is down, and customers can’t view your site, you are losing money.

By also updating the security software automatically, and on the go, KernalCare is making sure it can fight the most recent threats.

Server Security

Free SSL Encryption

A quality hosting company also offers free SSL...

SSL is a 256 bit encryption protocol that makes sure the data moved between your site and your visitors is protected from hackers trying to interrupt that connection to gain access to your site, and your visitors’ computers.

You will also be offered the option to pay for an SSL certificate if you decide your site needs it.

And another level of protection a quality hosting company offers is...

Malware Protection

Malware protection is a must. A quality hosting company will have it. The protection will work 24/7 to block malware attacks before they can damage your site.

My host uses a malware protector called HackScan, but different premium hosts may use a malware protector by a different name.

But I’ll tell you about HackScan, because that is what I know.

HackScan is a malware protection integration that protects your site 24/7. It focuses specifically on malware and is just one more layer of security to keep your site safe. Just one less thing to worry about.

Only a premium hosting service would offer this much protection.

Conclusion

I want to emphasize that you will only get this type of service by paying for it.

You can spend less money on other hosting services, but you’ll be dealing with a lot more headaches.

You run the risk of hacked sites, slow sites, and visitors that won’t want to come back to your site if you use anything less than a quality hosting company.

"Don't go cheap. Go the premium hosting route."

Your website is your online store-front, the entrance to your business, and it must run as smoothly and feel as safe as a physical store-front.

Websites that aren’t deemed of good quality and are not proven safe are also punished by the search engines that help customers find it.

High quality hosting will make sure your website is fast, efficient, scalable, secure, and running on the most up-to-date and maintained servers.

Don’t cheap out. Go the premium hosting route.

Did you find this information helpful? Do you like to help your friends? 

Share now to give them a boost!

Note: Would you like to know who we use to host our websites? These guys are the best in the industry, and their trophy case proves it. Get amazing service, fast website speeds, fully maintained and upgraded servers, easy scalability, free website transfers, and a no-hassle guarantee. Be one of the many business owners that rely on A2Hosting. Click here to learn more and take advantage of their 50% off deal on shared hosting for first time purchasers.

About the author

CuylerC

Cuyler loves WordPress. He uses it to set up websites, web-software systems, and eCommerce channels. He has experience in the technical world of the internet, and is good at troubleshooting problems through google searches, and technical support. (gotta love Google and good tech support). He has come to believe that some problems aren't worth solving himself if he can just pay for a good service to put that responsibility on. He would rather spend time building his websites and business than solving technical problems. He spent too much time doing that already.